Technical SEO
Making sure search engines can reach, read and understand every page that matters. Audits from £995.
What technical SEO involvesSEO consultant in Manchester: Help the right customers find you on Google.
SEO, or search engine optimisation, is the work that helps search engines find your website, understand what you offer and show it to the people searching for it. Done well, it brings in customers who are already looking for what you do.
Book a free 15-minute chatPhone or video, whenever suits you. No obligation.
What SEO is
Three questions search engines ask
Where a website appears in Google comes down, mostly, to how well it answers these.
- Can we reach it and read it?Search engines send automated crawlers to read websites. Pages that are blocked, broken, slow or hidden behind scripts may never be shown. That’s technical SEO.
- Does it answer the search?Each page needs to match what people actually type, in the words they use, with enough detail to be the best answer. That’s content and on-page SEO.
- Can it be trusted?Links from other websites, genuine reviews and the same business details everywhere all tell search engines a business is real and well thought of.
Google uses a great many signals and changes them often, but most of them come back to those three.
Why it matters
People search before they buy
When someone needs a product or a service, a search is usually where they start, so being easy to find there matters.
Visits from search results don’t cost anything per click, unlike adverts, and a page that ranks well can keep bringing in enquiries for years. SEO works alongside word of mouth, social media and paid ads rather than replacing them.
It also tends to bring in people who are ready to act. Someone searching for “boiler repair Stockport” or “birthday cakes delivered Manchester” already knows what they want: they’re choosing who to get it from.
Is it worth it for you?
Signs SEO could help
If any of these sound familiar, it’s worth finding out why.
- You don’t appear when people search for what you doEven though you know customers are searching for it.
- Competitors appear above youSometimes with websites that are older or thinner than yours.
- Most enquiries come from word of mouth or adsAnd you’d like a steadier source that doesn’t stop when the budget does.
- Traffic has droppedAfter a redesign, a new platform or a Google update, and nobody can say why.
- A new website is on the wayThe best time to get SEO right is before it launches, not after.
- Nobody has ever checkedPlenty of websites are built by people who don’t do SEO, so problems go unnoticed for years.
SEO services
Three kinds of SEO work.
Which you need depends on your business and your website. Each comes with a fixed price before any work starts.
Local SEO
Helping businesses that serve an area show up when people nearby search, including on Google Maps. From £1,495.
What local SEO involvesWebsite migrations
Protecting the rankings you’ve built when your website, platform or domain changes. From £1,495, or included when I build your new website.
What a migration involvesStraight answers
What SEO can and can’t do
SEO is a long-term investment rather than a switch you flip.
Technical fixes can show up within weeks, once Google crawls the pages again. New pages and content usually take months to build up. Results also depend on your competition and on Google itself, so nobody can honestly guarantee a position.
What I can do is remove the problems holding your website back, make sure search engines see the best version of it, and build pages around what your customers actually search for.
How I work
Evidence first, then a plan
Every finding is based on data, and explained in plain English.
- 01
Crawl and measure
I crawl your website with tools like Lumar and look at your Google Search Console data, so every finding is based on evidence.
- 02
Explain and prioritise
You get a clear list of issues: what each one is, why it matters and what fixing it involves, most important first.
- 03
Fix
I fix the issues myself, or work alongside whoever looks after your website.
- 04
Check
I make sure the fixes have been picked up, and keep an eye out for anything new.
Options
Ways to work together
A fixed price for each, agreed before any work starts.
- A technical SEO audit, from £995A review of your website and a prioritised list of fixes, which I can carry out for you.
- An SEO project, from £1,495Local SEO, a website migration, or new pages for the searches you want to win.
- Ongoing SEO, priced in a proposalMonthly work once the foundations are right: new pages, technical checks and a report on what’s working, usually as a twelve-month programme.
Local search
Built to be found nearby.
Dog grooming · Gorton, Manchester
Pampered Paws Dog Grooming
The website for a dog grooming salon in the grounds of Springbank Farm: treatments and prices, a gallery, booking, and a page for each of the 20 areas its customers come from. I made its Facebook posts too.
Kennels & cattery · Gorton, Manchester
Springbank Farm Kennels & Cattery
A family-run boarding kennels and cattery, established over 50 years: pages for the kennels, the cattery and grooming, prices, a gallery and a page for each of the 20 areas it covers.
Questions
Questions, answered.
If yours isn’t here, ask me: there’s no such thing as a silly question about your own website.
Ask me a questionWhat is SEO?
SEO stands for search engine optimisation: improving your website so search engines like Google can find it, understand it and show it to people searching for what you offer. It covers the technical side, the words on your pages, and the signals that show a business can be trusted.
Is SEO worth it for a small business?
Often, yes, especially if customers search for what you do. A small business can’t outspend big companies on adverts, but it can have the most useful page for a particular service or area. It depends on how people find businesses like yours, and I’ll tell you honestly if I think your money is better spent elsewhere.
Should I choose SEO or Google Ads?
Ads bring visits from the day they start and stop when you stop paying. SEO takes longer to build, but keeps working without a cost per click. Many businesses use both: ads for quick results, SEO for the long term.
How long until I see results?
Technical fixes can show up once Google crawls the affected pages again, which can take days or weeks. New content usually takes longer to build up. I’ll tell you what to expect for your website.
How much does SEO cost?
It depends on the size of your website and what it needs. A technical SEO audit starts at £995, local SEO and website migrations at £1,495, and ongoing SEO is priced in a proposal. You’ll have a fixed price before any work starts.
Can you guarantee first place on Google?
No, and be wary of anyone who does. Rankings depend on your competition and on Google itself. What I can do is fix the technical problems holding your website back, and help you build pages that deserve to rank.
Can you work on a website you didn’t build?
Yes. I’ll need access to your Google Search Console and, to make fixes, to your website or the person who manages it.
Let’s talk
Want more of the right people finding you?
Tell me your website’s address and what you’d like it to achieve. I’ll reply personally, usually the same working day.